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YIHONG GROUP ("Yihong") was founded in 1988, it is a large conglomerate in Xiamen, China. Yihong's key businesses include- Yacht manufacturing under the Seastella brand, which is currently the #1 YACHT BRAND in China with ~20% market share
- Motorhome/RV manufacturing under the Restease and Glasgre brand
- Operation of Yacht Clubs in 6 key cities in China (Xiamen, Shanghai, Sanya, Shenzhen, Dalian, and Qingdao)
- Operation of Caravan Camps across China including a flagship camp across the Shanghai CBD
- Commercial and leisure real estate development
- Financial services
Yihong's yacht business is vertically integrated and covers:
- Designing: All Seastella yachts are designed by an in-house designing team LED by master designers from Italy
- Manufacturing: Yihong's shipyard is located in Zhangzhou, the production facility covers an area of 670, 000 sqm with 1, 400m of coast line and is the biggest Yacht and RV manufacturing plant in China. Yihong's annual output reaches 80 yacht units, 300 RV units and 500 caravan units.
- Sales: Through 6 self-owned yacht clubs, 21 distributors, 300 individual agents, Yihong has the largest Yacht distribution channel across China
- After Sale Service: Through 6 self-owned yacht clubs and 6 more partners, Yihong is able to provide after sale service in all major Yacht cities in China